After gaining notoriety in her hometown other opportunities were presented. Though she was known for her gritty, hard-hitting rhymes, her style, femininity and sex appeal sparked several modeling opportunities including photo shoots with Willie ESCO, Black Men’s Magazine, Hype Hair Magazine, and Karl Kani.
Ivy Shades was also known for wearing crazy eye wear at her shows which quickly caught on as a part of her image. Channeling her business background, she decided to branch off and create her own designer eye wear brand. She began designing for her entourage “Female Money Team.”
Her movement became so powerful through the popularity she gained that she was forced to release Ivy Shades Designer Eye wear as a brand which debuted in Houston, Texas for the first time on September 28, 2010. Shortly after the launch of the first line, sales spread across the United States, even taping into the International market.
Currently these star celebrities support the Ivy Shades Brand: Rihanna, Cee-Lo Green, and Lady Gaga just to name a few. Ivy Shades is earning her place in the Music and Designer industries and is positioning herself to make a lasting impression on the world. Even through the success of her designer eye wear, Ivy Shades still continued her journey as a recording artist now one in the same with her brand.
After the release of her third successful mix tape “I Co-sign Myself” in 2014
Ivy Shades started her own independent Record Label, FMT Music. Her debut studio album “Madam Chronicles” (2013) has everybody asking “Who is this Chick.” Although she is wildly popular and highly regarded amongst her male peers, even in her early years, Ivy Shades has always had a huge female entourage which advanced her movement and gained her a loyal fan base.
She is also the only female MC to have a record featuring the late Pimp C from the legendary hip-hop group, UGK. Her most recent performance was at Tre Day, 2014 in Houston where she debuted “Eye wear” from her new project. The first single, “Lap Dance” already has the streets buzzing.
In a recent interview Ivy Shades was asked to describe herself in one word. Her response was “Determined.” She went on to explain, “I have started a female movement, where in my eyes all females one day will work together, love each other, and stop the hate.” Ivy Shades Designer Eye wear is available in high end boutiques. To purchase Ivy Shades Designer Eye wear online, please visit www.IvyShades.com.
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