SNAPSHOT
Phasing the Nano out shows that Ratan Tata has learnt to bite the bullet. The new Tata cars, built around style and better performance, are doing much better than the old models.
Tata Motors has outgrown Nano thinking.
After eight years and a sustained failure to set hearts racing, the Tata Nano, it seems, is set to drive into the sunset. A Times of India report says that Tata Motors will phase out the Nano in three to four years so that it can cut out the multiplicity of car platforms from the current six to just two.
If this happens, it will be both a vindication of ousted Tata Sons chairman Cyrus Mistry, and a partial rejection of his stand that the Nano was being kept alive only for “emotional” reasons. His reference was to the fact that the Nano was Ratan Tata’s pet “Rs 1 lakh car” project, a car which was supposed to upgrade millions from thinking two-wheelers to four-wheelers.
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